pennsport – Scenic Pennsport

LED Billboards WRONG for Residential Areas

Posted on April 27, 2017

LED Billboards are WRONG for Residential Areas for the very reason they are great for Billboard companies.

Image changes every 8 second for a 64 second series

Quoting the Billboard Insider

The driver can’t help but read its rotating messages as they drive past, first about the local ER, next a Cajun restaurant advertising a delicious looking signature dish just off the next exit, without realizing it the driver absorbed 2 messages in the 20 second window the LED board was in view. However, your static message went unnoticed!

Ref: http://billboardinsider.com/led-versus-static-why-digital-billboards/ article from Friday, April 28, 2017, By Eric LaGattuta, On-site Advertising Consultant, LED National

The length of digital billboard ads is a standard 8 seconds before the message changes and is part of a 64 second loop.

In residential neighborhoods we tend to blank out the billboards because we see them every day and they become background noise. The digital billboard is specifically designed so that you can blank them out. They change the display so the human mind always looks. It is one thing to be driving along a highway at 60 mph and only paying attention for 20 seconds, it is a whole other story if you are forced to see it 24/7 forever.

It is one thing to be driving along a highway at 60 mph and only paying attention for 20 seconds, it is a whole other story if you are forced to see it 24/7 forever.

In the same article they say,

Due to the constant changing of the ads, driver’s eyes are automatically drawn to the motion and color so your ad is seen and absorbed more effectively than if it were on a static billboard in the same spot.

This is not something resident should have to see and is why the Philadelphia zoning codes states digital billboard have to 1000 ft away from residential zoned areas. There was a reason.

While attending the last community meeting at Pennsport Civic for the architect asked if anyone noticed the lights changing on the sign and again did a trick during his presentation that changed the presentation at the speed the typically digital billboard would change. Other than making me frustrated because I was trying to read and understand the full development presentation, it was not a truly representative sample of a changing billboard. But he sure did want to try and make a point.

Can you image sitting in your bedroom on your 3rd floor to see a giant billboard change every 8 seconds?

SOCIETY HILL CIVIC ASSOCIATION – AGAINST DIGITAL BILLBOARD

Posted on April 27, 2017

From the SOCIETY HILL CIVIC ASSOCIATION

Our board learned at its April Board Meeting that a gigantic billboard has been proposed for the residential neighborhood of Pennsport, our neighbor just south of Queen Village. The billboard’s location would be just 6 blocks south of Washington Avenue on Front Street and would be seen for miles. Pennsport is vehemently opposed to the billboard. The SHCA board unanimously voted to support our neighbor Pennsport in opposing the billboard. Please consider supporting Pennsport in their opposition by signing the petition on the Scenic Philadelphia web site where you can find more information.

April 27, 2017

Rosanne Loesch
President
SOCIETY HILL CIVIC ASSOCIATION
P.O. BOX 63503
Philadelphia, PA 19147

info@societyhillcivic.org

LED billboard becomes point of contention in South Philly conversion project | PhillyVoice

Posted on April 26, 2017

A proposed mixed-use project in South Philadelphia has Pennsport residents on edge over the developer’s insistence that the entire plan is contingent upon the inclusion of a roof-mounted LED billboard.

Source: LED billboard becomes point of contention in South Philly conversion project | PhillyVoice

Sky-high billboard is part of apartment plan at South Philly meat plant

Posted on April 25, 2017

Billboard mogul Dominick Cipollini wants to replace a blighted meat plant he owns in South Philadelphia’s Pennsport neighborhood with a new enclave of apartments, shops, and offices.

Source: Sky-high billboard is part of apartment plan at South Philly meat plant

Proposed Freda Meat facility mixed-use project is all about the billboard | Passyunk Post

Posted on April 25, 2017

The long-standing Freda Meats factory on Front Street in Pennsport could become a a mixed-use project with 48 apartments, a ground-floor parking garage, 4

Source: Proposed Freda Meat facility mixed-use project is all about the billboard | Passyunk Post

Petition Say “NO” to a proposed sky-high digital billboard in Pennsport

Posted on April 22, 20171 Comment

There is a proposal for the long-vacant Freda Meats factory on Front Street in Pennsport to become a a mixed-use project with 48 apartments, a ground-floor

Mockup of a 120 ft. tall double-sided digital billboard at the Freda Meat site on Front Street, one view looking from the north and one looking from the south. Click each to enlarge.

parking garage, 4 townhouses and 30,000 sq. ft of commercial space. While the concept of transforming this Pennsport block is supported by neighbors, they are opposed to a part of the project that calls for a 120 foot tall double-sided digital billboard to hover high above the development.

What does a sky-high digital billboard have to do with a mixed-used development? You might not be suprised to learn that Keystone Outdoor Advertising owns the building, making this project not just about fixing this block but about raising a giant double-sided billboard high above I-95 and the surrounding neighborhood!

A bright blinking billboard 12-stories high would be visible from across the city, from Society Hill to Whitman. Join Pennsport neighbors and sign the petition below telling Councilman Squilla not to approve any more billboard blight in Philadelphia!

http://org.salsalabs.com/o/2436/p/dia/action4/common/public/?action_KEY=21554

Sign Growth

Posted on April 21, 2017

The Developer wants to go from a non-digital sign to a digital sign twice the height in the air.

The Sign size goes from the current 14 ft x 48 ft to 20 ft x 60 ft.

The height goes from its current height to 120 ft above the ground, so it can be seen from far away. Maybe even your bedroom if you live in Pennsport or Queensvillage?

Pennsport Neighborhood Impact Area

Posted on April 21, 20171 Comment

Pennsport Neighborhood Impact Area from this Proposed Digital Sign

Philadelphia Code Sign Controls

Posted on April 21, 2017

Digital signs shall not be erected or converted from non-digital to digital within 500 ft. of any residentially zoned district, nor face any residentially zoned district within 1,000 ft. of the sign.

§ 14-904. Accessory Sign Controls.

Digital Display.

(.1) Location.

(.a) Digital displays are permitted in base zoning districts as set forth in Table 14-904-1.

(.b) Digital displays are prohibited within 200 ft. of any intersection of any two or more streets.

(.c) Digital displays are prohibited within 150 ft. of a residential district or facing any residential district within 300 ft. of the digital display.

§ 14-905. Non-Accessory Signs.

(3) Distances from Residential District Property.

No sign support structure or sign face shall be erected within 300 ft. of any residentially-zoned property.

(8) Digital Billboards.

(a) Digital signs shall not be erected or converted from non-digital to digital within 500 ft. of any residentially zoned district, nor face any residentially zoned district within 1,000 ft. of the sign.